Digital Violet is the boldest finish here, a saturated purple that sits closer to blue than magenta and looks noticeably different indoors and out.
Worth knowing before you buy: i One does not have the touchscreen fitted to the larger i models. It uses a four-light status strip instead, which shows charge level and heating progress but not remaining uses at a glance.
Whether that matters depends on you. The strip covers what most people check, and the touchscreen is the main reason to step up to ILUMA i Standard.
The IQOS app connects over Bluetooth for vibration and light intensity, which counts in a quiet office or at night.


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