Blue is where the UAE range gets serious about cooling. Deep menthol runs over a mellow tobacco blend, carrying peppermint and a creamy note that softens the whole thing.
Two menthols sit in this lineup and they are not interchangeable. Turquoise is the crisp, classic one. Blue goes further down, with more weight behind the cold and a longer finish.
The creamy element is what stops it turning harsh. Without it, cooling at this depth would catch at the back of the throat, and instead the stick reads full rather than sharp.
No fruit appears anywhere in it, which separates Blue from Purple Wave Menthol and Summer Breeze. If you want cooling without anything else layered in, this is it.
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