This is the reference point for every other menthol in the Japanese range. TEREA Menthol does one thing, cooling, and does it without fruit, mint variation or any secondary note competing for attention.
The tobacco underneath is medium weight. Present enough to give the stick body, restrained enough that the menthol stays clearly in front from the first puff to the last.
Consistency is what people come back for. Where flavoured menthols shift as they burn, this one holds a steady level of cooling throughout, which matters more over a full pack than it does over a single stick.
The safest choice for a menthol smoker trying the Japan edition for the first time. Once you know how this tastes, the rest of the range makes sense in relation to it.
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