Blue delivers deep menthol cooling over a mellow tobacco blend, enhanced by peppermint and creamy aroma notes. Deep is the right word, and it is stronger than the name suggests.
The creamy note is what makes this stick distinctive. It rounds the peppermint and softens the finish, so the cooling registers as full rather than sharp despite the depth behind it.
No fruit appears anywhere in it. That absence keeps the peppermint clean and puts this in a different category from the green fruit and berry menthols here.
The peppermint route through this range. Green heads towards green fruit and mint instead, and Bright Wave is fruit-forward at similar intensity.
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